Reggello · Tuscany

Organic · Extra Virgin Olive Oil

LVINI

The taste of true origin

Shaped by elevation

Discover the olive grove

43°40' N · 11°32' E

Rooted in origin.

Sunset over the olive groves and hills of Valle, Reggello Walking the dog through the olive grove at sunset Pruned olive branches burning during field maintenance Overgrown brambles cleared during grove restoration, Reggello Olive cultivation in Reggello Terraced fields in Tuscany A red poppy beneath an olive branch in bloom Olive harvest season Working among the olive trees Organic farming in the Tuscan hills Bread drizzled with fresh olive oil

Refined for the world.

Lavinia seal, the taste of true origin
01 / The place

Valle, Reggello

“LA CONCA D’ORO”

A hillside where altitude becomes character.

My olive groves are located in Valle, a small hamlet in Reggello on the slopes of Vallombrosa, in the hills south of Florence, facing the Chianti.

At 500 metres, cool nights slow the ripening of the fruit, concentrating its aromas before the harvest. The result is an oil with structure, complexity and low acidity.

Sunlit grass field among olive trees in Reggello

The seasons set the pace.
I follow.

02 / My Story
Lavinia graduating in Milan Lavinia before returning to the family olive groves Lavinia working in the olive grove with a chainsaw
Milan · Home · Reggello

My name is Lavinia Seracini

I came back to care for what was already here.

Not an escape. A reminder.

After graduating in Economics in Milan, I spent a few years working in fashion before deciding to return to my grandfather's land. Today I divide my time between managing the business and working among the olive trees, learning from the land every day.

This is a long-term commitment: restoring abandoned olive groves and producing extra virgin olive oil with patience, consistency and respect.

Cultivation

Organic by nature

EU Organic certification logo

Careful observation, manual work and respect for the land's natural balance.

Nature as balance.

Regeneration

Bringing the land back to life

Season after season, abandoned terraces and olive trees return to production.

Farming teaches patience.

Origin

Shaped by elevation

Altitude, climate and careful cultivation shape the identity of every harvest.

Altitude gives character.

03 / The oil

Extra Virgin Olive Oil · Certified Organic

One landscape.
Every harvest, its expression.

Oil with a sense of place.

Lavinia seal, the taste of true origin
Organic · Italian Lavinia organic extra virgin olive oil tin 500 ml

Available formats

Made to be
kept close.

A compact format for the table and everyday use.

Contact

From these hills,
to your table.

For visits, tastings, collaborations and trade enquiries.

A new generation

A return that looks forward.

After working for a few years in Milan in the fashion industry, I decided to return to my grandfather's land. Today I divide my time between managing the business and working in the field, spending my days among the olive trees and learning from the land itself every day.

This is not a lifestyle project or a romantic escape. It is a long-term commitment to restoring abandoned olive groves and producing extra virgin olive oil.

Organic by nature

A responsibility, not a label.

Certified organic farming has been part of my approach from the very beginning. I work without synthetic herbicides or chemical pesticides, relying instead on careful observation, manual labour and respect for the land's natural balance.

For me, organic farming is not a label to display, but a responsibility toward the landscape I cultivate.

New buds growing on an olive branch Olive tree in blossom Green olives ripening on the tree

The land I chose to bring back to life

Restoration takes time.

My fields lay still for a long time. I chose to start again from there, with patience and conviction. Every season is a step forward: clearing overgrown areas, tending the olive trees and restoring vitality to the soil.

I am not inventing something new. I am caring for something that already exists, and that deserves to keep living.

Overgrown brambles before clearing Cleared undergrowth burning after restoration work
Before · After

Shaped by elevation

The identity of Reggello.

Reggello, known as the city of olive oil, has long been recognised as one of Tuscany's most renowned olive-growing areas. Here the land is steep, terraced and difficult to work.

The altitude and constant air circulation keep the trees healthy without forcing them, season after season. It is a slower, more demanding way to farm — but one this land has always required, and one that rewards patience with an oil of real character.

Aerial view of Reggello's church tower and village square Road sign welcoming visitors to the Comune di Reggello, city of olive oil
Reggello · City of olive oil
Overgrown brambles before clearing
Before
Cleared undergrowth burning after restoration work
After